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Poole Trail
Poole Trail
Client: Poole Borough Council
Goal: Bring the town’s history and heritage to the streets using smartphone technology.
Delivery: We created graphic panels to attach to existing street fingerposts, referencing stories and buildings in the immediate vicinity. Using the City-Insights web application platform, we added a rich digital layer of archive film, oral history and vintage photos to each location, available instantly on the visitors’ smartphones. Visitors could follow up these stories inside the Museum of Poole using the same smartphone platform.
Result: A closely-woven set of stories about maritime adventure, local history, individual lives and enduring community memory, delivered to your hand.
Ask us about... The impact of location-based digital content (something we call “The Power of Here”).