Thursday 2nd March 2017

Shell LAP Project

Some projects are so big they need their own room. The Shell Centre redevelopment on London’s South Bank is one of those projects. Over the next two years 4,000 company staff will encounter new construction work, comprehensive office fitouts, the physical relocation of every department (a number of times) and significant changes in their office design to support modern working practices. Shell asked Hotrod how best to keep their staff up to date with progress and clearly focused on the positive outcomes.

We are working on putting the project’s ideas ‘out there’ in the Shell Centre working environment, on coffee cups, on restaurant tables, and even wrapping one entire room in floor-to-ceiling graphics. But what Shell really liked was the way these graphics work with our City-Insights smartphone Platform, allowing staffers to track project progress, answer FAQs, see artists’ impressions of the end result and contribute to the project feedback using their own phones. We note that Graphic + Digital communication is increasingly attractive to our clients as they get more confident and imaginative with mobile-first communication channels.